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| direct marketing, advertising & promotions |
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Attracting more clients, and developing lifetime values from our existing customers is an area which too often is neglected by all but the most organised companies... too regularly it is a knee jerk reaction to market forces, inevitably resulting in poor quality activity and worse even poorer quality delivery, alienating the very customers we seek to gain..
Direct Marketing
An art in its own right - done well Direct Marketing can develop outstanding customer loyalty and repeat sales. At Glint we provide a comprehensive Campaign Planning and Management Service, from original advice on the campaign to run, through the identification of the customers to contact (either from existing clients or new prospect list purchase) to collateral production and response monitoring and reporting.
Advertising
Still an extremely important area for many businesses, Glint have vast experience in every aspect of managing advertising campaigns, both large and small. Glint provide a complete management service which can include every aspect- from advice on creative through to placement and monitoring and are equally experienced in both the off and on line advertising arenas.
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Promotions
Whilst deemed to be complex to set up and often out of the question for smaller businesses, promotions can be extremely worthwhile and cost effective. Glint have strategically advised a range of customers on promotional activity with great success, from large multi national campaigns and on pack promotions to local initiatives.
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